[APPLAUSE] Thank you, Patrick. I like being the token American here today. Realizing that I am now the last presentation between you and cocktails, I went and asked ChatGPT, what should I do? And ChatGPT said I should let you all drink during my presentation, which I thought was a great idea. It would be so much better. But Patrick said no. So I tried. But nonetheless, let me move forward, and we will get you there quickly.
All right. So Mark Oberholtzer, a plumber in Texas, he has this pickup truck-- beautiful, Mark-1 Plumbing on the side, typical thing you see. Decides to go and take it and sell it, right? Takes it to the local dealership and trades it in on a fine, brand-new Ford F-250 pickup truck. But when he trades it in, he tells the dealer, hey, I'm going to go ahead and remove my name and all that information off the side before I trade it in to you guys. And the dealer said, don't worry about that. We'll do that. We'll get this truck all removed, cleaned up before we sell it. So don't worry about it.
And he goes, ah, save me the hassle, no problem. Of course, you know where the story goes. Of course, the dealer doesn't do that. No, the dealer takes that truck and, instead of selling it themselves, they just put it in an auction and auction it off, as typically, most dealers do. It goes into an auction, and this truck in Texas gets auctioned and bought by a company who then sells it to a dealer in Turkey. And guess who buys this truck in Turkey? These guys.
[LAUGHTER]
A bunch of Syrian jihadists buy his truck and mount this beautiful, large-caliber weapon on the back. Not only do they buy it and mount it on there-- of course, they left the Mark-1 Plumbing and phone number. And I guess they thought that was great, some free advertisement for Mark-- but they used it for all their propaganda. So all of their social media sites, you see the pictures of this truck and the gun firing with Mark's 1 Plumbing all over the side.
So what great publicity he gets-- not the type he wants, needless to say. But could the story get any worse? It does. Because not only is it all over social media, mainstream media picks it up. And Stephen Colbert of The Colbert Report, a late-night talk show in the United States, picks it up and runs a whole story on it. But it wasn't just any Stephen Colbert episode. It was his grand finale, last episode he ever did, his most-watched episode, does he run this segment about Mark's 1 Plumbing.
But it gets worse from there. A few months later, he gets more free publicity because the same story from Stephen Colbert is used in the Emmy Awards on TV, all over the Emmy Awards. So Mark of Mark's Plumbing got a lot of publicity he didn't want, needless to say. It ended up in getting tons of death threats, his phone number being totally blown up-- couldn't even use it. It was a real problem for him as it went through.
Now, the only lining of the story is Mark sued the car dealership and actually won a multi-million-dollar lawsuit from this to do that. But what this illustrates is, this is just the most basic fear and premise around data privacy. Sometimes we want to share our data. But sometimes we want our information to be forgotten. And that's a key tenet of data privacy and protection, is our ability to control how our data is used, who has it, who doesn't have it, and when it should be forgotten, when his thing should be removed off his pickup truck.
And that's a basic premise we see. And we're all fearful of this every time we give our data. And that's resulted in a lot of data privacy regulations The reason it's such a big deal now is this idea that data is the new oil. And that's a fact. The data now is the most valuable asset any company, any person has.
Now, it's estimated that by 2025-- not too far away-- there will be over 175 zettabytes' worth of data in the world created. What's a zettabyte? I had no idea before this presentation. But a zettabyte is a trillion, so 175 trillion gigabytes' worth of data-- that number is just too huge. It doesn't even mean anything. It's just giant.
The reality of it is, it's such a huge number. How do you protect all of that? That's the real concern. You can't even begin to think about that. Because all that data, there's a lot of valuable stuff in there that's just hard to protect, the needles in the haystack. How much is your personal data worth? You can actually go on the internet and search. There's a Dark Web Price Index where you can search and find out what's the going rate for certain types of data.
So, for example, a healthcare record's worth $250. ING bank account, login, you can imagine, is worth over $4,000. A Gmail account-- worth $60 to steal someone's Gmail account, $20 for your Netflix account. So all this stuff that's related to you is worth real money and dollars. In fact, it's often said that if you're getting something for free, you're the product.
Any time you use an app that's free a website that's free, a service that's free, it's not free. You're paying with you. There's something on you that's being utilized-- information about you, usage about you. You're what's making the money there for that company. That's why they're offering it for free in this particular case. So that's a big deal.
In fact, there was one gentleman who started a Kickstarter campaign a few years back in which he auctioned off his personal data, that he would