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The State of Data Intelligence Report

The State of Data Intelligence highlights key insights from erwin by Quest’s annual survey research of 220 IT and business respondents on current data intelligence initiatives and planned investments.

Developed October 2024 by Enterprise Strategy Group, the 25+ page research report provides current benchmarking data and guidance to help you identify impactful data intelligence strategies and prioritize future technology investments.

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2024 State of Data Intelligence Analyst Report

Key Report Topics to Help You Plan for 2025 Initiatives and Beyond

  • Leading data intelligence challenges, strategies and impacts
  • The emergence of AI governance and AI data readiness efforts
  • The growing role of data products, data modeling and data marketplaces

Sample Findings in the Report

 

“Organizations are seeing the business returns of focusing time and investment in data intelligence programs when a clearly articulated data intelligence strategy is in place,” said Stephen Catanzano, senior analyst at Enterprise Strategy Group.

“The challenge for organizations today is to balance their attention between getting more business value from reliable data right now while at the same time laying the groundwork to reduce the risk from and accelerate value from future AI use.”

AI is firmly in sight for governance teams and data intelligence initiatives

Improving data quality (42%), security (40%), and analytics (40%) remain top data governance drivers. In 2024, ensuring data readiness and quality for AI (34%) debuted as the fourth most cited driver of data governance programs.

Data marketplace adoption is surging and yielding strong business benefits

Data marketplace adoption is up 71% year-on-year, with 95% of organizations either planning to create or already have a self-service data marketplace; 78% of respondents cited significant or game-changing benefits, with internal data marketplace users reporting a 2.6x decrease in experiencing a “skills gap” as an obstacle to strategic use of data.

Data modeling is the foundation for data product delivery and collaboration

Today, 84% of organizations are delivering data products, with 86% modeling their data. Of these, 71% view data modeling as crucial or transformative for enhancing data product delivery and fostering collaboration. Additionally, 86% plan to invest in data products in the next 12 to 24 months.

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Benchmark your organization’s data intelligence, AI governance and data product delivery efforts against peer companies and plan for your future.
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The 2023 State of Data Intelligence

Analyst Report

The ESG 2023 State of Data Intelligence research report offers key findings from Quest’s annual survey research of 220 IT and line of business respondents that you can use to benchmark your organization’s current data intelligence efforts for data governance, data maturity and data democratization.

An annual barometer to highlight where organizations are investing and benefiting, the State of Data Intelligence research can help you understand the progress of peer companies in their data intelligence and governance related-initiatives and provide data to assist in development of your organization's data intelligence strategy. Key topics in the 2023 report include data governance drivers and impacts; data quality; data intelligence strategies, priorities and ROI; and self-service data marketplace usage and benefits.

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2023 State of Data Intelligence Analyst Report

Sample Insights in the Report

“Quality data continues to gain more value and importance every year. Companies, both large and small, are becoming increasingly more reliant on strategic business decisions predicated on data input and analysis. It, therefore, comes as little surprise that the perennial top driver of data governance programs remains the improvement of data quality.”

Data quality is the TOP challenge

The persistent challenge of data quality for strategic objectives is highlighted by the increase in response rates from 31% in 2022 to 36% in 2023, making it a top concern.

The top five most impactful data intelligence capabilities

Respondents with a fully implemented data intelligence strategy were 80% more likely than work in progress organizations to identify data profiling and data quality scoring as being most impactful to their organization.

The top priorities of enterprise data intelligence strategy

The top four data intelligence strategy areas respondents reported that their organizations prioritize or will prioritize include improving enterprise-wide data literacy, maximizing the strategic usage of high-value data, enriching data quality, and implementing strong data governance practices.

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erwin Data Intelligence can help you fuel data governance, boost data quality, evolve your data maturity and get high-value data into the hands of data consumers faster.
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erwin Data Quality

Reliable, trusted data demands organizational visibility of data quality insights and well-integrated, augmented data quality tools to ensure data quality remains high. erwin Data Quality ensures organizations have a better view and understanding of data quality, as well as the capabilities to improve it through automated data profiling and data quality scoring, consumer-friendly data quality discovery, and cross-platform data observability and alert triage. Ensure your data is trusted and AI-ready with erwin.

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AI demands reliable data and trusted models

See how integrated data quality and observability can support AI governance

Build data trust and ensure data is AI-ready

erwin Data Quality, part of erwin Data Intelligence, delivers integrated, automated data quality visibility and the augmented data quality tools to support data and AI governance, fuel data trust and keep the quality of critical data sources reliable. Based on the DQLabs augmented data quality platform, recognized within the Gartner 2024 Magic Quadrant for Augmented Data Quality Solutions, erwin Data Quality leverages metadata stored within erwin Data Catalog to automate data profiling and data quality assessment producing data quality scores shared widely throughout erwin Data Intelligence. Cross-platform data observability, alert triage and self-learning platform capabilities combined with consumer-friendly data quality discovery and quality issue management enable data quality engineers, governance teams and business stakeholders to efficiently work together to ensure high-quality data pipelines.

Choose intelligence-integrated data quality automation

Boost data intelligence and manage the entire data quality lifecycle with erwin Data Quality. Combine data intelligence, automation and an integrated, modern augmented data quality platform with accessible data quality tools to automate the data profiling, quality scoring, ongoing quality monitoring, issue response and data remediation of your most critical data sources. Ensure reliable data for AI use, improve data quality, reduce operational costs and risks, and extend data quality visibility across your enterprise to guide decision-making surrounding data use and to fuel data trust.

Metadata-driven data quality assessment

Initiate the quality assessment of a data source at the environment, table or column level from the metadata within erwin Data Catalog.

Automated data discovery and profiling

Use AI/ML-enabled discovery capabilities within erwin Data Quality to detect data patterns and auto-create business rules for data quality assessment. Auto-profile based on business rules and auto-generate data quality scores.

Data quality visibility for all

Data quality scores appear not only in erwin Data Quality, but throughout erwin Data Intelligence – alongside data catalog metadata, within data lineage, impact analysis and mind map visualizations and can be used as a weighted component inside the automated data value scoring within erwin Data Marketplace.

Cross-platform data observability

Observe data quality across your organization and deploy continuous monitoring on key data sources and critical datasets supporting AI use to alert you if data quality drifts beyond acceptable thresholds so you can take action. Leverage the platform’s self-learning capabilities to evolve data quality measures based on alert response.

Consumer-friendly data quality discovery

Explore data quality through discovery capabilities similar to online shopping sites today. View assets, tables, views, attributes, reports and more filtering by data quality scores, alerts, domains, applications and other criteria.

Data behavioral analysis

Leverage behavioral analysis through data observability capabilities to track data trends over a previous time and forecast future data trends for business operational use.

Data remediation tools

Leverage data remediation tools such as reference or ML-based curation and parsing to intelligently clean and enrich bad data. Integrate with third-party cleansing and enrichment tools and generate coding scripts for use in ETL and data pipeline management solutions.

Data remediation collaboration

Triage issues arising from data observability alerts using built-in issue management capabilities. Extend alert communication and issue collaboration beyond erwin with integration to email, Slack, Teams, JIRA and ServiceNow.

Data quality dashboards

Drill into detailed data quality status, profile assessments, correlations and platform usage through customizable analytics dashboards with erwin Data Quality. Additionally, view a data quality overview within the erwin Data Catalog dashboard.

Easy data source connectivity

Choose from an out-of-the-box library of data source connectors to industry standard data sources including Amazon Redshift, Databricks, Google BigQuery, Microsoft Azure Synapse, SQL Server, Oracle, Snowflake and more.

erwin Data Quality Tour

erwin Data Intelligence delivers the organizational visibility and data quality tools and automation to understand and improve data quality. Take a look:

Data Quality Visibility

Raise the visibility and understanding of source data quality through dedicated dashboards for data quality stakeholders and integrated data quality scoring throughout erwin Data Intelligence. See data quality scores within the data catalog, in data lineage and mind maps, and when conducting impact analysis. Data quality scores can also be leveraged as one component within automated data value scoring in erwin Data Marketplace.

Data Profiling and Analysis

Leverage data catalog metadata to start a quality assessment of a new data source. Then use AI/ML-enabled auto-discovery and profiling inside erwin Data Quality to detect data patterns and automatically generate data quality scoring. Shared throughout erwin Data Intelligence, understandable data quality scores guide data usage and data quality advancement efforts for IT, data governance teams and business users.

Consumer-Friendly Data Quality Discovery

Explore data quality with search and filter capabilities similar to ones you would find in online consumer shopping websites. View assets, tables, views, attributes, reports and more filtering by data quality scores, alerts, domains, applications, etc. to quickly zero-in on the information needed.

Cross-Platform Data Observability

Ensure reliable data with cross-platform data observability that continuously monitors key data sources and critical datasets supporting AI use. Out-of-the-box quality measures and auto-deployment during profiling, combine with no-code advanced anomaly detection, to alert you if data drifts beyond acceptable thresholds. So, you can quickly triage alerts and act on issues accordingly. Self-learning platform capabilities evolve quality measures based on your alert response for efficient future monitoring.

Data Remediation

Leverage data remediation tools including reference or ML-based curation and parsing rules to intelligently clean and enrich bad data. Integrate with additional third-party cleansing and enrichment solutions as needed. Generate coding scripts for use in ETL and other data pipeline management tools to speed issue resolution.

Data Quality Collaboration

Raise data quality literacy through scoring, visualizations and dashboards. Use conversational tools and built-in issue tracking to support collaborative efforts to improve data quality. Send alert notifications and extend issue workflows through email, Microsoft Teams, Slack, JIRA and ServiceNow. Keep stakeholders engaged and working together in data quality initiatives.

Get Your Forrester Data Quality Solutions Landscape Report

Learn the top data quality use cases and how 26 market solutions differ in approach.

The Value of Integrated Data Quality

High-quality data is critical for businesses when it comes to improving business outcomes, streamlining operational costs, and reducing overall risk. Businesses are looking for deepened integrated data quality and visibility capabilities so that IT, data governance teams and business users across the board are able to ensure appropriate data usage and build data trust.

Stewart Bond IDC Research Director for Data Integration and Data Intelligence Software

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    Learn how integrated data quality automation within erwin Data Intelligence can help you see, understand and boost the quality of your data. Deliver data you can trust.
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    Self-service tools will help you to install, configure and troubleshoot your product.

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    Find the right level of support to accommodate the unique needs of your organization.

      erwin Data Intelligence

      Maximize the value of your data. erwin Data Intelligence by Quest combines data catalog, data quality, data literacy and data marketplace capabilities to help you discover, understand, govern, score and share high-value, trusted data and AI models across your enterprise. erwin delivers automation, data landscape visibility and governance to fuel reliable, high-quality data pipelines and ensure data is AI-ready. Automatically harvest metadata from across your data landscape and data models into a central data catalog. Enrich with business and governance context, automate data lineage, assess data quality and value, and make governed assets easy to access and understand in a consumer-friendly data marketplace and discovery experience for all users.

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      Introducing erwin Data Intelligence Cloud

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      Advance your data intelligence with these 7 steps

      From model to marketplace, erwin provides data intelligence and governance capabilities to help you advance data maturity and gain business value at every step. When paired with erwin Data Modeler by Quest, erwin Data Intelligence can leverage data modeling information as a foundational jumpstart for your data intelligence journey or to speed data products delivery. Integrated data catalog, data lineage and data quality automation combine with data stewardship and governance, automated data value scoring, and a consumer-friendly data marketplace to provide the support you need to move data intelligence initiatives forward.

      Deliver data intelligence and be AI-ready with erwin

      In one integrated suite, erwin Data Intelligence combines data cataloging, data literacy, data quality, data marketplace and automation capabilities to help organizations both maximize data value and ensure data readiness in an era of AI. Take a look:

      erwin Data Catalog

      Automate metadata management and data mapping, and leverage data lineage, impact analysis, dashboards and more to gain a comprehensive view and the knowledge to better manage your data landscape.
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      erwin Data Quality

      Ensure trusted, reliable and AI-ready data with automated data profiling, quality scoring, cross-platform data observability and widespread data quality visibility for all.
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      erwin Data Literacy

      Business glossary management, data stewardship, governance workflows and business-friendly data discovery and collaboration fuels data literacy, drives data and AI governance, and supports a data-first culture.
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      erwin Data Marketplace

      Give all in your organization one place to shop, share and compare governed data products, datasets and AI models. Make it simple for data users to find the high-value, trusted and reliable data that best fits their needs.
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      erwin Data Connectors

      Gain a complete view of your data landscape and activate metadata to automate data pipelines using industry-proven erwin data connectors.
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      The benefits of erwin Data Intelligence

      Not only does erwin Data Intelligence provide IT, data governance teams and business users alike with enterprise-wide data landscape visibility and the business and governance context needed to understand organizational data, but it delivers the data intelligence automation and self-service to quickly put trusted, high-value data to use. Organizations using erwin Data Intelligence spend less time searching for data, second-guessing its quality, or trying to understand how data flows throughout their organizations. Allowing for more time to discover meaningful data insights and new potential data uses that will move their enterprises forward. And providing greater confidence in the reliability and readiness of data for AI and other advanced uses.

      erwin Data Intelligence boosts data awareness, capability, knowledge and accessibility for organizations. Here are some of the ways that erwin Data Intelligence can help you:

      Automate ongoing metadata harvesting from the widest array of data sources for use in a central data catalog.

      Keep metadata current and trace changes with full versioning and change management.

      Easily map data elements from source to target, including data in motion, and harmonize data integration across platforms.

      Take advantage of detailed data lineage and leverage impact analysis and mind maps to quickly understand your data landscape.

      Extend the data quality visibility across the organization and ensure high reliability of critical data, such as data supporting AI, through continuous data observability and alerting.

      Easily put in place a business-centric data asset framework tailored to your organization for alignment and robust data governance.

      Raise awareness of sensitive data within your organization to mitigate a wide range of risks and address regulatory compliance.

      Give data stewards the enterprise data visibility, data stewardship tools and flexible governance workflows to drive data and AI governance.

      Empower IT, data governance teams and business users to easily discover, assess and collaborate on data assets relevant to their roles.

      Guide the use of data within a business context across the organization and raise data literacy.

      Deliver the visibility needed to understand, manage, protect and best leverage data across the organization.

      Give data users a simple way to shop for governed high-value, trusted data products, datasets and AI models and speed their ability to put it to use.

      Why erwin for your data intelligence platform?

      See what leading organizations around the world can do with erwin.
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      erwin Data Intelligence key capabilities

      Data intelligence combines the collective intelligence of IT, data governance teams and business users with the data landscape insights and governance that drives well-informed actions and the best uses of valuable data. How does erwin practically support data intelligence across organizations? With erwin Data Intelligence, you can:

      Automate metadata discovery

      Discover the technical data assets available across your data landscape.

      Automate metadata harvesting

      Ingest, and keep current, metadata from various data management silos for use within a centralized data catalog.

      Enrich metadata with business context

      Surround technical metadata with the context to fully understand data assets, including business terms, classifications and more.

      Assess and ensure data quality

      Automate data profiling and quality assessment and ensure data reliability with continuous observability.

      Deliver data lineage

      Auto-generate technical and business-friendly views of how data flows and transforms across your landscape.

      Gauge the impact of change

      Leverage impact analysis to instantly assess upstream and downstream impacts of change.

      Govern data and AI use

      Automate data stewardship and management of business policies, rules, AI models and more.

      Be compliance audit-ready

      Gain a comprehensive view of your data landscape and all governance actions you’ve taken.

      Raise data literacy and collaboration

      Arm stakeholders with mind maps to understand data asset relationships and tools to connect and share knowledge.

      Shop for data and AI models

      Give data users one place to shop for high-value, trusted and reliable data products, datasets and AI models.

      Speed data products delivery

      Pair erwin Data Intelligence with erwin Data Modeler to go from model to marketplace.

      Ensure your data is AI-ready

      Understand the origin, transformation, context and current quality associated with critical data supporting your AI use.

      The impact of erwin Data Intelligence

      erwin Data Intelligence is more than a reference library. It’s a living, breathing capability that will allow us to manage our data estate much more effectively in the future.

      Ian Peters Divisional Director of Group Data Management, St. James’s Place

        erwin Data Intelligence in action

        See how erwin Data Intelligence can help you make high-value, governed and trusted data products easy to find, understand and put to use by data consumers across your organization.

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        Learn how erwin Data Intelligence can help you to discover, understand, govern, score and share high-value, trusted data across your enterprise. Maximize the value of your data.

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        Get the help you need to install, configure and use erwin products.

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          erwin Data Marketplace

          Make it simple to shop for enterprise data. Included with erwin Data Intelligence by Quest, erwin Data Marketplace gives all data users - no matter their technical expertise – an easy way to shop, share and compare the trusted data that will move your enterprise forward. Use consumer-like data marketplace tools to discover, select and gain access to governed, high-value data products, datasets and AI models all in one location. Enable self-service, shorten discovery time, raise data literacy, ensure governance and maximize the business impact of your data.

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          See erwin Data Marketplace in action

          Watch the Shopping for Data Products quick tour video
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          erwin Data Marketplace Overview

          erwin Data Intelligence delivers integrated data marketplace capabilities to shine a light on high-value data, fuel data accessibility and extend data literacy widely throughout organizations. With erwin Data Marketplace, data users have the data discovery and analysis tools to quickly pinpoint the best-fitting data products, datasets and AI models for their needs and the workflow capabilities to easily request data access. While data stewards and data owners have the curation and governance capabilities to easily support data marketplace users and ensure data governance remains intact. Take a look:

          Speed data discovery

          Shop for available enterprise data products, datasets and AI models within a consumer-like discovery experience. Use dynamic filtering, automated data value scoring, social ratings and reviews, and related data intelligence such as mind maps, data lineage and more to quickly shortlist potential fits for your needs.

          Easily compare data

          Compare multiple assets at once from a different vantage point using the erwin Data Marketplace Compare feature. Line up properties and ratings of shortlisted data products, datasets or AI models side-by-side to aid in fuller understanding and final selection of the most fitting asset.

          Automatically score data value

          Identify high-value data and AI models with automated data value scoring based on user-defined weighting of scoring criteria such as data quality, governance completeness and user ratings. Gold, silver and bronze indicators make valuable assets easy to spot for data consumers as they shop within the marketplace.

          Share user ratings and reviews

          Take advantage of data knowledge spread across your organization, raise visibility of useful data and models, and fuel a data-literate culture with user-provided asset ratings and reviews. A five-star rating system makes it easy for all data users to engage and share.

          Encourage data collaboration

          Built-in workflow, task and chat capabilities provide multiple ways to communicate and collaborate around datasets and models published within erwin Data Intelligence. Questions, issues, data access requests and other tasks can be routed to data stewards and owners and managed within the software.

          Simplify curation and governance

          Known for governance, erwin provides the data marketplace tools to easily curate and govern assets in one place. Define data products, datasets and models, link technical asset associations (systems, columns, tables, files, etc.), classify data, assign searchable tags for easy discovery and manage governance roles.

          Govern data accessibility

          Use erwin Data Intelligence built-in task and workflow capabilities to route and manage data access requests from data users to data owners. Review, approve and deny requests within erwin Data Marketplace, documenting decisions and actions taken for compliance reporting and audit use.

          Demonstrate risk compliance

          Be audit-ready with an instant view of all asset curation and data governance workflow within erwin Data Marketplace, including data access requests evaluated and actions taken. Extend governance to the data shared within your organization with a full audit history ready for reference at any time.

          Maximize Your Business Impact

          erwin Data Marketplace can provide all data users the self-service tools to shop for and understand the enterprise data and AI models that can help them make a big impact towards becoming a data-driven business and culture.

          Stewart Bond IDC Research Director, Data Integration and Data Intelligence Software

            erwin Data Marketplace in action

            Hear how erwin by Quest customer VOSKER uses erwin Data Marketplace to deliver a data supermarket for employees and its value.

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            Ready to make high-value, trusted data easy to find, understand, govern and use across your organization?
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            Self-service tools will help you to install, configure and troubleshoot your product.

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              erwin Data Intelligence Cloud

              Extend your deployment options and lower total cost of ownership. erwin Data Intelligence Cloud is a fully featured version of erwin Data Intelligence hosted by Quest® available on Microsoft Azure. With erwin Data Intelligence Cloud, organizations reduce ownership costs and administrative time without sacrificing any of the trusted market-leading capabilities of erwin Data Intelligence.

              A new option to deploy data intelligence

              erwin Data Intelligence Cloud adds new deployment flexibility when implementing erwin Data Intelligence. Customers select the best deployment route for their organization – on-premises, privately hosting, or using the Quest-hosted erwin Data Intelligence Cloud – and receive the same trusted market-leading capabilities without worry of sacrificing existing or future capabilities by selecting one deployment option or another.

              The benefits of choosing erwin Data Intelligence Cloud

              erwin Data Intelligence Cloud is securely hosted by Quest® in Microsoft Azure and offers companies a way to lower total cost of ownership, count on reliable subscription-based pricing, offload software maintenance tasks and deploy in the cloud without a need to sacrifice capability.

              A full-featured solution hosted in Microsoft Azure

              erwin Data Intelligence Cloud is hosted by Quest in the Microsoft Azure cloud in the nearest Azure-supported region to your organization. It offers the same full array of market-leading capabilities trusted by erwin customers today opting to use erwin Data Intelligence on-premises or hosting the software in their own private cloud instance.

              Transparent, subscription-based pricing

              As with other erwin deployment options, Quest offers transparent, subscription-based pricing to put you in the best position to maximize the use of erwin Data Intelligence Cloud for data consumers across your organization without worry of runaway costs. Avoid the unexpected costs of consumption-based pricing requiring you to pull back on data initiatives until the next budget cycle or to find added budget midway through the year.

              Lower total cost of ownership (TCO)

              erwin Data Intelligence lowers your total cost of ownership by reducing on-premises or private cloud infrastructure costs and by reducing your administrative time in ensuring future scalability and managing software deployment, updates and upgrades.

              Security and trust certified

              erwin Data Intelligence Cloud is ISO 27001 certified and SOC 2 compliant. ISO 27001 certification recognizes that Quest is using best practices and processes to manage security risks. And SO2 certification validates the care Quest endeavors in managing customer data. erwin Data Intelligence Cloud also uses AES 256 and TLS encryption to protect data at rest and in transit, is FIPS 140-2 compliant and PEN security tested.

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              Discover how erwin Data Intelligence can help you to discover, understand, govern, score and share high-value, trusted data products and AI models throughout your organization.